Digital Marketing Courses in Kollam – Master SEO, Social Media, Ads & Analytics

1.1 Creating a Buyer Persona

Understanding your audience is crucial. To create a buyer persona:

• Conduct market research to identify demographics, preferences, and behaviours.
• Analyze existing customer data for insights.
• Develop fictional personas with detailed attributes.

1.2 8 Ways to Find Your Audience Online

Identifying and reaching your audience online involves:

• Social Media: Utilize platforms where your audience is active.
• Forums and Communities: Participate in discussions related to your niche.
• Keyword Research: Use tools to understand search trends.
• Surveys: Collect feedback directly from your audience.
• Influencer Collaboration: Partner with influencers in your industry.
• Analytics: Analyze website and social media insights.
• Competitor Analysis: Understand where your competitors engage.
• Email Marketing: Build an email list for direct communication.

1.3 Identifying Your Unique Selling Proposition (USP)

• Analyze competitors to find gaps.
• Highlight distinctive features and benefits.
• Focus on what sets your product/service apart.
• Communicate your USP clearly in marketing materials.

2.1 Digital Marketing Fundamentals

Understanding the basics:

• Channels: SEO, SEM, Social Media, Email, Content.
• Customer Journey: Awareness, Consideration, Conversion.
• Metrics: Impressions, Clicks, Conversions, ROI.

2.2 Benefits Of Digital Marketing

Digital marketing offers:

• Global Reach
• Cost-Effectiveness
• Real-Time Analytics
• Targeted Campaigns

2.3 Phases of Digital Marketing

• Planning
• Implementation
• Monitoring
• Analysis

2.4 Scopes Of Digital Marketing

Opportunities include roles in SEO, Social Media, Content Creation, Analytics, and more.

2.5 Career Opportunities

Digital Marketing careers span roles like Digital Marketer, SEO Specialist, Social Media Manager, and Content Strategist.

3.1 Why WordPress?

WordPress is chosen for its user-friendly interface, extensive themes/plugins, and scalability.

3.2 Introduction to WordPress

Explore the WordPress dashboard, menus, and settings.

3.3 Choosing a Domain Name

Select a memorable, brand-relevant domain name.

3.4 Domain Registration and Hosting

Choose a reliable hosting provider and register your domain.

3.5 Installing WordPress

Step-by-step guide on WordPress installation.

3.6 Creating Pages and Posts on WordPress

Learn to structure content effectively using pages and posts.

3.7 Choosing and Installing WordPress Themes

Select a theme that aligns with your brand; install and customize.

3.8 Google Analytics for WordPress

Integrate Google Analytics for performance tracking.

4.1 Search Engine Basics

Understanding how search engines work.

4.2 SEO Planning and Strategy

Develop an SEO strategy based on goals and target audience.

4.3 Keyword Research

Use tools to find relevant keywords incorporated into the content.

4.4 Optimizing an SEO-Friendly Website

Implement on-page and technical SEO strategies.

4.5 Content Marketing

Create valuable content to attract and engage your audience.

4.6 Social Media’s Role in SEO

Leverage social platforms to boost search engine rankings.

4.7 Panda, Penguin, and Penalties

Understand Google’s algorithm updates and avoid penalties.

4.8 Mobile and Local SEO

Optimize for mobile devices and local search.

4.9 Tracking Results and Measuring Success

Use tools like Google Analytics to monitor SEO performance.

5.1 How Tag Manager Works

Explore the basics of Google Tag Manager.

5.2 Adding the Data Layer

Understand and implement the data layer.

5.3 Cross-Domain Tracking

Enable cross-domain tracking for comprehensive insights.

5.4 Tracking Events with Variables

Set up variables for event tracking.

5.5 Dynamic Remarketing

Implement dynamic remarketing through Google Tag Manager.

6.1 Overview of Google Webmaster Tools

Explore features for monitoring and optimizing website performance.

7.1 Introduction to Google Analytics

Understanding the purpose and capabilities of Google Analytics.

7.2 Installing Google Analytics

A step-by-step guide to installing Google Analytics.

7.3 Essential Reports

Explore key reports for insights.

7.4 Goal Tracking

Set up and track goals to measure success.

7.5 Filtering Internal Traffic

Ensure accurate data by filtering internal traffic.

7.6 Custom Dashboard Creation

Create dashboards to monitor essential metrics.

7.7 Demographics Reports

Analyze user demographics for targeted marketing.

7.8 Geographical Reports

Understand user location and language preferences.

7.9 Detailed Reporting of All Pages

Analyze performance at the page level.

8.1 Understanding Search Theory

Comprehend the principles behind search advertising.

8.2 Keyword Research and Tools

Use tools to identify relevant keywords.

8.3 Writing Compelling Ads

Craft compelling ad copy for higher engagement.

8.4 Landing Page Optimization

Create landing pages that convert visitors into customers.

8.5 Advanced Optimization Techniques

Explore advanced techniques for campaign optimization.

8.6 Quality Score Demystified

Understand and improve Quality Score.

8.7 Image, Video, and Mobile Ads

Diversify ad formats for broader reach.

8.8 Display Network and Geographic Targeting

Utilize the display network and advanced geographic targeting.

8.9 Profitable Bid Strategies

Implement effective bidding strategies.

8.10 Testing Techniques and Reporting

Conduct A/B testing and analyze reports for continuous improvement.

9.1 Introduction to YouTube Marketing

Explore strategies for effective YouTube marketing.

9.2 YouTube Marketing Strategy

Develop a comprehensive strategy for YouTube.

9.3 Meta Marketing (Facebook and Instagram)

Create and optimize pages, cover photos, and settings.

9.4 Meta-Advertising Strategies

Explore various ad types and engagement tactics.

9.5 Twitter Marketing

Understand Twitter’s functionality and optimize profiles.

9.6 LinkedIn Marketing

Leverage LinkedIn for B2B marketing and lead generation.

10.1 Affiliate Marketing Basics

Choose a niche, understand offers, and select affiliate platforms.

10.2 Getting Started with Affiliate Marketing

A step-by-step guide to launching your affiliate marketing journey.

10.3 Choosing Profitable Offers

Identify high-converting affiliate products.

10.4 Driving Traffic to Affiliate Products

Utilize various channels to generate traffic.

10.5 Additional Online Income Strategies

Explore diverse online income streams.

11.1 Introduction to Email Marketing

Understand the importance of email marketing.

11.2 Importance of List Building

Build and manage an email subscriber list.

11.3 ESP Integration with WordPress

Integrate an Email Service Provider with WordPress.

11.4 Tracking Email Sign-Ups with Google Analytics

Monitor and analyze email sign-up data.

11.5 Lead Magnet Implementation

Enhance sign-up forms with compelling lead magnets.