Why QuickBooks Adoption Is Falling & Why Zoho Books Is Emerging as the Preferred Replacement Today
The shift in the accounting software landscape is undeniable. For decades, QuickBooks—developed by Intuit—has been the go-to solution for small and medium-sized businesses (SMBs), commanding a dominant position in the market. Recent industry analyses place QuickBooks’ market share in accounting software at around 34-62% (varying by segment, with Desktop historically strong but Online driving growth),…