Master in Digital Marketing

learn from the Top Online digital marketing course in Kerala 2024

Digital marketing courses in Kerala are always in high demand. We train you to become the most professional digital marketing expert. Become a successful freelance digital marketer with our digital marketing courses.


+2 or above


Normal Track: 3 Months , Fast Track: 1.5 Months


  • Course Completion

What will you learn in Master in Digital Marketing ?

1.1 Creating a Buyer Persona

Understanding your audience is crucial. To create a buyer persona:

  • Conduct market research to identify demographics, preferences, and behaviours.
  • Analyze existing customer data for insights.
  • Develop fictional personas with detailed attributes.

1.2 8 Ways to Find Your Audience Online

Identifying and reaching your audience online involves:

  • Social Media: Utilize platforms where your audience is active.
  • Forums and Communities: Participate in discussions related to your niche.
  • Keyword Research: Use tools to understand search trends.
  • Surveys: Collect feedback directly from your audience.
  • Influencer Collaboration: Partner with influencers in your industry.
  • Analytics: Analyze website and social media insights.
  • Competitor Analysis: Understand where your competitors engage.
  • Email Marketing: Build an email list for direct communication.

1.3 Identifying Your Unique Selling Proposition (USP)

  • Analyze competitors to find gaps.
  • Highlight distinctive features and benefits.
  • Focus on what sets your product/service apart.
  • Communicate your USP clearly in marketing materials.

2.1 Digital Marketing Fundamentals

Understanding the basics:

  • Channels: SEO, SEM, Social Media, Email, Content.
  • Customer Journey: Awareness, Consideration, Conversion.
  • Metrics: Impressions, Clicks, Conversions, ROI.

2.2 Benefits Of Digital Marketing

Digital marketing offers:

  • Global Reach
  • Cost-Effectiveness
  • Real-Time Analytics
  • Targeted Campaigns

2.3 Phases of Digital Marketing

  • Planning
  • Implementation
  • Monitoring
  • Analysis

2.4 Scopes Of Digital Marketing

Opportunities include roles in SEO, Social Media, Content Creation, Analytics, and more.

2.5 Career Opportunities

Digital Marketing careers span roles like Digital Marketer, SEO Specialist, Social Media Manager, and Content Strategist.

3.1 Why WordPress?

WordPress is chosen for its user-friendly interface, extensive themes/plugins, and scalability.

3.2 Introduction to WordPress

Explore the WordPress dashboard, menus, and settings.

3.3 Choosing a Domain Name

Select a memorable, brand-relevant domain name.

3.4 Domain Registration and Hosting

Choose a reliable hosting provider and register your domain.

3.5 Installing WordPress

Step-by-step guide on WordPress installation.

3.6 Creating Pages and Posts on WordPress

Learn to structure content effectively using pages and posts.

3.7 Choosing and Installing WordPress Themes

Select a theme that aligns with your brand; install and customize.

3.8 Google Analytics for WordPress

Integrate Google Analytics for performance tracking.

4.1 Search Engine Basics

Understanding how search engines work.

4.2 SEO Planning and Strategy

Develop an SEO strategy based on goals and target audience.

4.3 Keyword Research

Use tools to find relevant keywords incorporated into the content.

4.4 Optimizing an SEO-Friendly Website

Implement on-page and technical SEO strategies.

4.5 Content Marketing

Create valuable content to attract and engage your audience.

4.6 Social Media’s Role in SEO

Leverage social platforms to boost search engine rankings.

4.7 Panda, Penguin, and Penalties

Understand Google’s algorithm updates and avoid penalties.

4.8 Mobile and Local SEO

Optimize for mobile devices and local search.

4.9 Tracking Results and Measuring Success

Use tools like Google Analytics to monitor SEO performance.

5.1 How Tag Manager Works

Explore the basics of Google Tag Manager.

5.2 Adding the Data Layer

Understand and implement the data layer.

5.3 Cross-Domain Tracking

Enable cross-domain tracking for comprehensive insights.

5.4 Tracking Events with Variables

Set up variables for event tracking.

5.5 Dynamic Remarketing

Implement dynamic remarketing through Google Tag Manager.

6.1 Overview of Google Webmaster Tools

Explore features for monitoring and optimizing website performance.

7.1 Introduction to Google Analytics

Understanding the purpose and capabilities of Google Analytics.

7.2 Installing Google Analytics

A step-by-step guide to installing Google Analytics.

7.3 Essential Reports

Explore key reports for insights.

7.4 Goal Tracking

Set up and track goals to measure success.

7.5 Filtering Internal Traffic

Ensure accurate data by filtering internal traffic.

7.6 Custom Dashboard Creation

Create dashboards to monitor essential metrics.

7.7 Demographics Reports

Analyze user demographics for targeted marketing.

7.8 Geographical Reports

Understand user location and language preferences.

7.9 Detailed Reporting of All Pages

Analyze performance at the page level.

8.1 Understanding Search Theory

Comprehend the principles behind search advertising.

8.2 Keyword Research and Tools

Use tools to identify relevant keywords.

8.3 Writing Compelling Ads

Craft compelling ad copy for higher engagement.

8.4 Landing Page Optimization

Create landing pages that convert visitors into customers.

8.5 Advanced Optimization Techniques

Explore advanced techniques for campaign optimization.

8.6 Quality Score Demystified

Understand and improve Quality Score.

8.7 Image, Video, and Mobile Ads

Diversify ad formats for broader reach.

8.8 Display Network and Geographic Targeting

Utilize the display network and advanced geographic targeting.

8.9 Profitable Bid Strategies

Implement effective bidding strategies.

8.10 Testing Techniques and Reporting

Conduct A/B testing and analyze reports for continuous improvement.

9.1 Introduction to YouTube Marketing

Explore strategies for effective YouTube marketing.

9.2 YouTube Marketing Strategy

Develop a comprehensive strategy for YouTube.

9.3 Meta Marketing (Facebook and Instagram)

Create and optimize pages, cover photos, and settings.

9.4 Meta-Advertising Strategies

Explore various ad types and engagement tactics.

9.5 Twitter Marketing

Understand Twitter’s functionality and optimize profiles.

9.6 LinkedIn Marketing

Leverage LinkedIn for B2B marketing and lead generation.

10.1 Affiliate Marketing Basics

Choose a niche, understand offers, and select affiliate platforms.

10.2 Getting Started with Affiliate Marketing

A step-by-step guide to launching your affiliate marketing journey.

10.3 Choosing Profitable Offers

Identify high-converting affiliate products.

10.4 Driving Traffic to Affiliate Products

Utilize various channels to generate traffic.

10.5 Additional Online Income Strategies

Explore diverse online income streams.

11.1 Introduction to Email Marketing

Understand the importance of email marketing.

11.2 Importance of List Building

Build and manage an email subscriber list.

11.3 ESP Integration with WordPress

Integrate an Email Service Provider with WordPress.

11.4 Tracking Email Sign-Ups with Google Analytics

Monitor and analyze email sign-up data.

11.5 Lead Magnet Implementation

Enhance sign-up forms with compelling lead magnets.

Interested to join?

Please furnish your details below. Then, one of our course advisors will contact you for enrollment.

Choose preferred study centre

Career opportunities for Master in Digital Marketing

  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media, E-commerce
  • Email marketing
  • SEM and SEO Specialist
  • Email Marketing Specialist
  • Social Media Manager
  • Content Manager
  • Social Media Executive
  • Online/Display/Advertising Manager
  • Online/Display/Advertising Executive
  • Digital Marketing Manager
  • SEO Executive, SEO Manager
  • Head of Paid Search/Media
  • PPC Manager, PPC Executive
  • Head of Affiliates/Online Partnerships
  • Affiliates/Partnership Manager
  • Affiliates Executive
  • Social media consultant
  • Online Content Developer
  • Social Media Marketing
  • Search Engine Optimization Specialist
  • Business Analytics Specialist
  • Brand Management
  • Mobile Marketing Specialist
  • Web Designer
  • Professional Blogger
  • Search Expert
  • Email Marketer
  • Digital Content Specialist
  • Content marketing Coordinator
  • Online Marketing Assistant
  • Web Content Marketing Specialist
  • Marketing Content Writer
  • Social Media Marketing Coordinator
  • Internet Marketing Coordinator
  • Director of Digital Marketing
  • Digital Brand Manager

Frequently Asked Questions (FAQ)

Anyone who has got interest in learning the digital marketing concepts can take-up this
course. To be specific, below list of people can take it up.
1. Under Graduates, Graduates, Job & Career Seekers
2. MBA Marketing & Marketing Heads
3. Media Advertising Professionals
4. Entrepreneurs & CEO’s
5. Business Development Managers
6. Freelancers, Bloggers & Web Designers
7. Small, Medium & Large Business Owners

Anyone who has got interest in learning the digital marketing concepts can take-up this
course. To be specific, below list of people can take it up.
1. Under Graduates, Graduates, Job & Career Seekers
2. MBA Marketing & Marketing Heads
3. Media Advertising Professionals
4. Entrepreneurs & CEO’s
5. Business Development Managers
6. Freelancers, Bloggers & Web Designers
7. Small, Medium & Large Business Owners

In digital marketing industry, you get a chance to diversify your skills and pursue career
in many ways. You can work as a professional, start entrepreneur journey, or offer
freelance services and earn money from own websites.

Yes, the syllabus includes complete training, guidance and support on Google
Certification; we provide training and prepare you for it.

Yes. Digital Marketing Course is best for the freelancers. You can work on your own for
any kind of business by learning Digital Marketing Course.

Definitely, Digital Marketing is the best option for small scale business to promote them
to next level.
Candidates those who are running business are suggested to learn Digital Marketing
Course to promote your business to the next level.

Digital marketing courses in Kerala– Why Skillspark?

Best DIGITAL MARKETING training in Kollam and Trivandrum by certified digital marketing training institution- skillspsark the finishing school .Skillspark is the best place where you can learn Digital marketing courses in Kerala. In today’s world digitization grows in rapid face. Most of the companies prefer multi-skilled professionals in digital technology as well as marketing. In Such scenario there is immense career opportunities in Digital marketing industry.

To deliver such skillful professionals to the industry as well as creating eminent entrepreneurs in the world of business we, Skillspark The Finishing School has been designed training program on Digital marketing. This course also covers allied skills such as campaign design and Website development (on WordPress).The curriculum is designed for students from any background and based on rising trends in the digital marketing industry. Our experienced faculties could deliver online as well as classroom training courses with latest industrial needs.


  • Latest Virtual Class Room Facility, “VC ROOM”emulating a real classroom atmosphere.
  • Online Classes flexible for students all over the planet.
  • Live project study ,Interactive practical sessions for each topics
  • Live sessions accompanied with recorded video modules providing enhanced learning experience.
  • Free mock interviews to students confident enough to attempt the Interviews.

Similar courses which may be of your interest